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Analytics for Gift Tracking Page

C X
December 15, 2025 at 12:23 pm
It would be really useful to see how often the Gift Tracking Page is actually being used, separately from the regular tracking page. At the moment, it’s hard to tell uptake or performance unless the page has a unique URL or rely on Google Analytics. Having native reporting in AfterShip would make this much easier. Ideally this would show: - Views and unique visitors for the gift tracking page - How it compares to the standard tracking page - Basic engagement (e.g. CTA clicks) This would help merchants understand adoption and value of the gifting feature much more clearly.
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HTML email editor support configure shipment & order items

Charlotte Evans
June 3, 2024 at 4:31 pm
When utilizing an HTML email editor, I aim to display and personalize shipment or order items within my tracking notifications.   This feature would allow shoppers to conveniently view their purchases directly in the email, thereby improving customer satisfaction.
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Pick up & BOPIS Tracking Enhancement

Jason Ma
February 3, 2025 at 5:40 pm
Related to BOPIS Track - set a Pickup deadline date and use it as a Merge Tag on Notifications.   Ideally, set a date and time expiration date so the end consumer know when they need to pick up their order. If the end consumer doesn't pick up their package before the expiration date, then cancel the order, notify the client and possibly refund the end consumer.
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All customization of review reminder email

Ilse Arevalo
July 27, 2026 at 9:56 pm
the only customization allowed is subject line and preview text for the reminder email, can't change the body copy of the reminder email.    benefit would be to add a secondary reminder of receiving loyalty points/an incentivization 
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Show estimated delivery time on tracking pages

Amin Borghei
August 10, 2026 at 9:50 am
Most major carriers already provide an estimated delivery date/time as part of their tracking data, but this isn't currently surfaced in the app. Context: Customers tracking a shipment want to know when it will arrive, not just its current status. Right now they have to infer this themselves or check the carrier's own site separately. Issue to address: Add a field that displays the carrier's estimated delivery date (and time window, where the carrier provides one) on the tracking/order page. This would reduce "where is my order" support inquiries and improve the post-purchase experience. Suggestion: Pull the estimated delivery data from carriers that already expose it via their APIs, and display it prominently near the shipment status.
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Fix Direct Links to 'View On Carrier Website'

Oliver Mortimer
December 13, 2024 at 11:33 am
There's quite a few couriers where the 'View on Carrier Website' doesn't take you directly to the trracking page, and instead requires you to enter the tracking number.  These can be easily fixed by correcting the URL.   For example, for Cainiao the link takes you to; https://global.cainiao.com/   This needs correcting to; https://global.cainiao.com/newDetail.htm?mailNoList=   Please submit any further examples below.
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SMS opt in at customer level

Isabella Davis
February 13, 2024 at 5:34 pm
As a retailer, it would be great if customer preferences can be collected and determine whether to send an SMS notification based on the subscription status synchronized via API.   Moreover, a customer-facing page that allows users to manage their preferences would be even better. We would love to communicate more with our shoppers, which will efficiently improve our customer satisfaction and brand reputation.
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Select multiple Stores in Returns Analytics

Lasma Martinsone
February 13, 2026 at 11:38 am
Currently it's possible to view returns analytics only per 1 store at a time. It would be great to be able to select multiple stores and have a consolidated view on returns. 
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Saving Clients

Scott Williams
August 20, 2026 at 6:51 pm
We use this to ship to clients it would be nice if we could save clients within the system to send notifications to. 
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Free-Plan Analytics Dashboard for Tracking Page Performance

David james
July 14, 2025 at 10:47 am
Hi AfterShip Community, Context: I run a small Shopify store (~50 orders/month) using AfterShip’s free plan to track shipments (USPS, UPS). While the free plan offers basic tracking (Web:10), there’s no way to analyze tracking page performance (e.g., visitor clicks, engagement) without upgrading to premium plans, which can be costly for small businesses (Web:18). Issue: Small merchants lack access to basic analytics on the free plan to understand how customers interact with tracking pages, limiting optimization efforts. Outcome: I propose a lightweight analytics dashboard in the free plan, showing metrics like tracking page visits and click-through rates (e.g., to return portals). This would help optimize post-purchase experiences without needing a paid plan. Beneficiaries: Small e-commerce businesses, startups, and solo entrepreneurs using the free plan would gain insights to improve customer engagement and retention. What do you think? Any similar needs or suggestions to refine this idea?
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