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Email Updates Box - Complaints from Customers

Victoria Lomax
October 30, 2026 at 10:21 am
Hi,   We have AfterShip built into our BigCommerce store by default. I'm not sure who to reach out to, so I would appreciate if you could please direct this to the appropriate department for me. We have received several customer complaints that when they check their shipment tracking information, they are finding the information in the orange box in the attachment misleading. Basically, where there is an option to enter your email address for delivery updates, next to it, it shows examples such as out for delivery, delivered. A lot of customers have seen this and genuinely thought that is the tracking information. More so on mobile devices, where the screen is smaller, so unless they scroll, the actual tracking is not visible. They’ve then contacted us, as their order has not been delivered and then complained that the information is confusing. Is it possible to redesign this to ensure it’s less misleading, even if it's just really boring and is a box to enter the email?   I appreciate you taking the time to consider this. Happy to assist if you need any further information. Kind regards, Vicky
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Carousel widget for shipping reviews

Nikita Singh
August 22, 2025 at 3:49 am
We want the ability to display shipping reviews to front end customers/users to give them social proof and increase conversion rates. Fast, cheap, convenient and reliable delivery helps to boost conversion rates, especially when you're entering a new market and trying to build brand awareness/trust. It also helps to get customers who are used to visiting your retail stores to shift to shopping online instead of just going in to a store. Currently, shipping reviews are only available to back end users and internal teams in the aftership portal, but we want to be able to have a customisable widget that we can display on places like the homepage, PDPs, information pages like shipping & delivery info pages etc... We can pick and choose or set up rules to automate showing a handful of reviews related to the shipping customer experience.
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How can AfterShip improve the shipping experience for customers purchasing hair extensions or hair care products, ensuring real-time tracking updates and timely delivery?

abuja merre
December 19, 2024 at 8:09 am
To enhance the shipping experience for customers purchasing hair extensions or hair care products, AfterShip could focus on providing real-time tracking updates that are both detailed and easy to understand. For the hair industry, ensuring timely delivery is critical, as customers expect to receive their products in a timely manner, especially for events like weddings, parties, or other special occasions. Additionally, offering automated notifications at each stage of the shipping process — from dispatch to in-transit updates and delivery confirmation — would allow customers to stay informed and reduce anxiety around the arrival of their products. A specific feature that would be beneficial in the hair industry is providing an estimated delivery window based on the type of hair products purchased, considering how delicate and time-sensitive hair products can be. Another improvement could be offering customized delivery options, like express shipping for urgent orders or delivery tracking tailored to customers’ needs based on their location, enhancing convenience and customer experience. By integrating these features, AfterShip could help ensure a seamless experience for customers in the hair industry, driving satisfaction and repeat business.
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Anti-fraud reporting and risk checks

Penelope Perry
March 4, 2024 at 5:19 pm
As a business owner, I am seeking a system that can facilitate risk level scoring for each RMA (Return Merchandise Authorization) and enable my staff to input risk assessment findings based on actual RMA inspections. This system will enable us to assess risk levels effectively and respond accordingly. Moreover, the system will allow for the reporting of any detected fraud instances.   Implementing this system is crucial for mitigating fraud occurrences, as well as proactively preventing future fraudulent activities. Such measures are instrumental in safeguarding my business's profitability in the long term.
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Select multiple Stores in Returns Analytics

Lasma Martinsone
February 13, 2026 at 11:38 am
Currently it's possible to view returns analytics only per 1 store at a time. It would be great to be able to select multiple stores and have a consolidated view on returns. 
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Customized returns notifications

Shane Fernandes
October 30, 2024 at 6:00 am
The current capability features a static returns approval notification. There are instances where the approval notification should be customized before being sent to the customer. Currently, the only way of doing this is to change the approval notification for all returns, save, go back to the RMA in question, approve it with the new notification, make sure no other returns are approved, go back to the nofication and amend it to how it was prior and save.   Use case: there may be a specific product that is available for exchange in store, this needs to be checked with the store first so cannot be a hard rule. If the approval notification could be amended on an adhoc basis, you could give the customer the option at the point of approval and avoid back and forth via email.
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Tracking

David Romero
October 7, 2026 at 2:19 pm
This courier doesn't come up as recommended for this tracking sequence. 
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Refund after Expiration

Jack Blenkinsop
March 5, 2026 at 9:53 pm
Allow me to still refund if I choose even if the return request has expired. Now I have to recreate the return request making more work for me.
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Searchable Idea Portal

Andrew Bird
August 15, 2025 at 12:43 pm
Seems like a basic thing, but when I have an enhancement I'd like to submit, I want to ensure I don't duplicate someone else's submission.  Obviously that's why there is an 'upvote' button.  The only way to determine if there is something worth upvoting is to scroll through the entire list from top to bottom.
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All customization of review reminder email

Ilse Arevalo
July 27, 2026 at 9:56 pm
the only customization allowed is subject line and preview text for the reminder email, can't change the body copy of the reminder email.    benefit would be to add a secondary reminder of receiving loyalty points/an incentivization 
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