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Free-Plan Analytics Dashboard for Tracking Page Performance

David james
July 14, 2025 at 10:47 am
Hi AfterShip Community, Context: I run a small Shopify store (~50 orders/month) using AfterShip’s free plan to track shipments (USPS, UPS). While the free plan offers basic tracking (Web:10), there’s no way to analyze tracking page performance (e.g., visitor clicks, engagement) without upgrading to premium plans, which can be costly for small businesses (Web:18). Issue: Small merchants lack access to basic analytics on the free plan to understand how customers interact with tracking pages, limiting optimization efforts. Outcome: I propose a lightweight analytics dashboard in the free plan, showing metrics like tracking page visits and click-through rates (e.g., to return portals). This would help optimize post-purchase experiences without needing a paid plan. Beneficiaries: Small e-commerce businesses, startups, and solo entrepreneurs using the free plan would gain insights to improve customer engagement and retention. What do you think? Any similar needs or suggestions to refine this idea?
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Add SKU numbers in the return portal

Rowan Valentin
January 28, 2025 at 2:24 pm
Goal: To make it easier for customers to accurately select the correct item for return when using the return portal. Preconditions: The customer has placed an order containing multiple items, some of which may have similar or identical titles, colors, or sizes. The SKU numbers for the items exist in the system but are not currently displayed in the return portal. Trigger: The customer initiates a return and accesses the return portal to select the item(s) they wish to return. Basic Flow: The customer logs into the return portal. The portal displays the items from their order, including details such as title, color, size, and now the SKU number for each item. The customer uses the SKU number to cross-reference their order confirmation or invoice, ensuring they select the correct item for return. The customer completes the return process with confidence that the correct item has been selected. Postconditions: The customer successfully returns the correct item without confusion. The support team receives fewer inquiries about mismatched returns. Benefits: For Customers: Improved user experience by reducing confusion when selecting items for return. Greater confidence in completing returns independently. For the Business: Reduced customer support requests related to returns. Increased efficiency in processing returns, minimizing errors caused by incorrect item selection. Priority: Medium – This enhancement has a high potential to improve customer satisfaction with a relatively low implementation effort. Technical Requirements: Modify the front-end display of the return portal to include SKU numbers as part of the product details. Ensure the SKU numbers are fetched and displayed consistently across all customer orders. This use case focuses on enhancing the clarity of the return process for customers while streamlining operational efficiency for the business.
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Support Returns API to create RMA Request

Maya Garcia
May 11, 2024 at 7:29 am
The background is that I sell my products on multiple marketplaces, and each has different return flows that the aftership Returns page cannot handle. It would be much easier if there is a Returns API that can meet my requirements below.   Need: - I need a Returns API to allow creating RMA/return requests without having to use the Returns Page to file it.  - I can call the API and pass the information regarding the Return Reason Resolution, etc in one go.  - Once I call this API, it will return creation in Pending or Auto-Approved Status.
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API for SMS

Zoltan Rab
September 15, 2026 at 4:10 pm
I would find it very useful if I could pull the SMS communication metadata using an API. Currently it is only available as a download from the portal which makes automation impossible.
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Fix phone number issues

Nick Lehner
July 28, 2026 at 4:39 pm
Some customers enter +1 before their phone number when requesting a return or exchange. This causes the shipping label to fail to generate and creates frustration for the customer and extra work for me. I would like the system to correct the phone number to allow successful label generation.
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Customising font and text size in the “address” area of the footer

Giulio Riotta
January 24, 2025 at 1:24 pm
Good morning, I kindly ask you to enable the option to change the font, font size, colour, etc., for the “address” field within the footer of notification emails. Currently, this is the only field that cannot be customised, which creates a noticeable contrast between the main text in the body and this field, making the emails aesthetically unappealing. Thank you.
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Analytics for Gift Tracking Page

C X
December 15, 2025 at 12:23 pm
It would be really useful to see how often the Gift Tracking Page is actually being used, separately from the regular tracking page. At the moment, it’s hard to tell uptake or performance unless the page has a unique URL or rely on Google Analytics. Having native reporting in AfterShip would make this much easier. Ideally this would show: - Views and unique visitors for the gift tracking page - How it compares to the standard tracking page - Basic engagement (e.g. CTA clicks) This would help merchants understand adoption and value of the gifting feature much more clearly.
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Integration of Sharetown

Jason Ma
April 22, 2025 at 4:32 pm
Integration of Sharetown to schedule pickups of items being returned. The process involves Sharetown picking up items directly from the customer's doorstep without the need for packaging. Once the items are picked up, Sharetown will resell the items through their channels and provide business with an agreed-upon gain-share payback based on the resale price.   Key Requirements: No label generation is needed as Sharetown will handle the pickup. A system integration will be needed to push the return data to Sharetown as a pickup request in their system. Sharetown will manage the logistics and resale of the items.
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Provide an option for the customers to edit the post shipment review in the AfterShip tracking

Jason Ma
March 10, 2025 at 3:22 pm
Requesting to provide an option for the end consumers to edit the review on the AfterShip tracking page after the product is being delivered.    Currently, the customers are able to leave the review but unable to edit them. 
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"By Carrier & Lane" Report

Aria Hughes
April 14, 2024 at 5:59 pm
As a merchant, I would like to break down the shipping volume report by Carrier and Lane. Currently, it can be broken down by only one condition.   This would allow us to understand how a carrier is performing in a specific market.
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