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As a retailer, it would be great if customer preferences can be collected and determine whether to send an SMS notification based on the subscription status synchronized via API.   Moreover, a customer-facing page that allows users to manage their preferences would be even better. We would love to communicate more with our shoppers, which will efficiently improve our customer satisfaction and brand reputation.

Hello AfterShip Team, We run an e-commerce platform that sells digital licenses and premium accounts (our store is https://accountlicense.ir/). We are looking to use AfterShip to manage our post-purchase experience and customer tracking, but we've run into a limitation because our products are purely digital. Currently, AfterShip is heavily tailored toward physical goods with carrier tracking numbers. Since we deliver license keys and credentials digitally (via email/SMS), we would love to see a dedicated "Digital Delivery Flow" in AfterShip. Specifically, it would be amazing to have: 1. A tracking page layout optimized for digital goods that displays license activation instructions or download links instead of shipping carrier maps. 2. Webhook and API triggers that update the order status to "Delivered" when the digital product is sent to the customer's portal or inbox. 3. Custom post-purchase emails specifically designed to track when a customer reveals or views their digital key. This feature would be incredibly helpful for digital merchants like us. Currently, adapting standard physical tracking for a site like https://accountlicense.ir/ requires confusing workarounds. Are there any plans to support customized tracking portals for digital-only products in your roadmap? Thank you!

I would like to view the chart showing reasons for late shipments in the current on-time report that I am using.

The current capability features a static returns approval notification. There are instances where the approval notification should be customized before being sent to the customer. Currently, the only way of doing this is to change the approval notification for all returns, save, go back to the RMA in question, approve it with the new notification, make sure no other returns are approved, go back to the nofication and amend it to how it was prior and save.   Use case: there may be a specific product that is available for exchange in store, this needs to be checked with the store first so cannot be a hard rule. If the approval notification could be amended on an adhoc basis, you could give the customer the option at the point of approval and avoid back and forth via email.

The same videos are displayed to shoppers on my collection page or recommendation widgets. I want greater exposure to alternative products and videos, but selecting which ones to display and updating them regularly feels overwhelming.   Furthermore, testing to determine which video garners the most traffic is even more challenging. I have no idea if my efforts will result in sales. If only there is a tool could help!

Hi, The data when the shipment is created at the carrier is important for shipment analysis. Example:  Info received   Shipment information received DHL Express Mar 25, 2025 at 12:01 pm

A notification to give the customer the opportunity to change their requested ship date. This allows wineries to change the date without re-directing.  Using the RSD and sending a notification 3 days or so before. 

I guess for shipping emails sent out to my customers, it would be nice to have dynamic info that updates as the package progresses through the network. I also want all my existing emails to stay current.   The reason is simply that I wanna give my customers a unified experience by delivering consistent messages to them. I believe this will help with my customer satisfaction.

FedEx has master tracking numbers which can have multiple tracking numbers under 1 tracking numbers. I'd like to be able to add a group of numbers to a group, or master number, and it should be collapsable so I can open it and look at all attached tracking numbers. 

Enable merchants to customize the duration before an RMA is automatically canceled. Currently, the system only allows for auto-cancellation after 28 days of inactivity. To better suit our company's needs, we would like the option to extend this period.