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I am utilizing Smile to develop the Reward program for our business. This year, I aim to motivate members to increase their reviews by integrating Reviews into the reward system as bonus incentives. This will allow our members to accumulate extra points by sharing feedback for their purchases.

I guess for shipping emails sent out to my customers, it would be nice to have dynamic info that updates as the package progresses through the network. I also want all my existing emails to stay current.   The reason is simply that I wanna give my customers a unified experience by delivering consistent messages to them. I believe this will help with my customer satisfaction.

There's quite a few couriers where the 'View on Carrier Website' doesn't take you directly to the trracking page, and instead requires you to enter the tracking number.  These can be easily fixed by correcting the URL.   For example, for Cainiao the link takes you to; https://global.cainiao.com/   This needs correcting to; https://global.cainiao.com/newDetail.htm?mailNoList=   Please submit any further examples below.

Expose an REST API for creating Warranty Claims.

There is a massive discrepancy between the notificaiton customization capabilities within the Tracking module and the Returns module.  In the Returns module, all you can do is update the messaging. There is no ability to alter colours, add logos, images, or otherwise truly 'brand' the notifications.  All of this exists in the Tracking module.  Recommendation is that you port over the same functionality into the Returns module ASAP.  Those notification emails are currently a horrific customer experience.

it would be great to be able to manually add a placeholder delivery in order to keep track of my deliveries.

So, as a seller who often runs campaigns, I would love to have a cool discount setup that can be customized based on how customers behave.   For example, I could keep discounts hidden for shoppers with shopping carts over $1,000 but display them for those who have smaller carts, so that they would shop more to get a better discount.   This strategy can be effectively applied to our product recommendations, enhancing conversion rates and boosting average order values.

We should be able to update the email address on the returns and warranty pages in case the cx is unable to access the default email.

I don't want to sync my email, so it would be great to be able to add a record for items that I've ordered but haven't shipped yet. I can then edit/update the shipment when the tracking number is available. 

Honestly, this would help us to ease our shoppers through possible delays proactively.