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Enhancement Request: Advanced Customization for AfterShip Returns

Thomas Peigné
May 11, 2026 at 12:24 pm
Compared to AfterShip Tracking, Returns currently lacks key customization capabilities: * No page segmentation (by market, country, store, customer type, etc.) * No way to associate a return with a specific store * No configurable notification flows based on return status or parameters The absence of these settings significantly limits customization for clients and prevents them from offering tailored return experiences. Suggestion: Introduce advanced configuration options similar to Tracking, including: * Segmented return pages based on defined parameters * Store-level return association and rules * Conditional notification flows triggered by return events and attributes These improvements would greatly enhance flexibility, customer experience, and alignment across the AfterShip product suite.
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How to Rank a Local Business Services Website (SEO Expert Guide)

tony h
January 13, 2026 at 6:10 am
I have built a website to publish articles about local business services. Can you tell me how I can rank my website? Is there any SEO expert who can help? The website is built on a custom Laravel framework.
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Exclude specific products from exchange eligibility in the "Shop Now" (exchange on your own website) flow

Roqeeb Olaniyi
August 22, 2026 at 1:14 am
What is the context  When using AfterShip Returns with the "Shop Now" / "exchange for anything" option that redirects customers to shop on the merchant's own store, customers can select any product available on the store as their exchange item. What issue do you want to address? There is currently no way to exclude specific products from being selectable as exchange items in this flow. The existing exclusion controls (the block list and excluding products from recommendations via product tags) only apply when AfterShip is recommending products or when "Exchange on AfterShip returns page" is selected. When customers shop directly on the merchant's own website via "Shop Now," these exclusions do not apply, so restricted products remain selectable. This allows customers to exchange low-value items for high-value products, resulting in margin loss and exchange abuse. The only current workaround, switching to "Exchange on AfterShip returns page," removes the on-store shopping experience the merchant wants to keep.   What outcome do you expect? The ability to exclude specific products from being eligible exchange items while still using the "Shop Now" flow where customers shop on the merchant's own website. Ideally the exclusion could be defined by SKU, in addition to collection or product tag, since some merchants do not have the relevant products grouped in a collection and may not have access to create collections in Shopify.   Who will benefit from your idea? Merchants using the "Shop Now" exchange flow who need to prevent certain products from being selected as exchange items, protecting their margins and preventing exchange abuse while preserving the branded on-site shopping experience during exchanges.
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Can AI be used to address differences among products within the same category?

Nathan Rivera
April 15, 2024 at 8:52 am
I work in the furniture industry with thousands of products and continuous new product listings.   Consumers often inquire about variations in materials and sizes between similar pieces of furniture, placing a significant burden on my support team. Generating comparison pages for every query we receive is unfeasible due to the volume of requests.   Given the potential of AI to suggest comparable items, could it also be leveraged to pinpoint disparities among products and present these distinctions to consumers? Such a system can alleviate my workload significantly and potentially reduce bounce rates as well.
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Removing the background in the mobile view of emails

Giulio Riotta
January 24, 2025 at 1:30 pm
Good morning, When viewing notification emails on a mobile device, the background colour only appears at the top as a small strip. As a result, the background colour on the sides and beneath the email is completely lost. I therefore propose hiding the background area entirely on mobile, displaying only what is within the content background, which is the main body of the email. Thank you.
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Tags to alert merchants about combined orders.

Caleb Patel
July 19, 2024 at 10:48 am
In Shopify, merchants cannot identify which orders were combined in TTS. This will increase the risk of merchants repeatedly fulfil the same order items.   To address this issue proactively, I would recommend that we introduce a hint or tag within Shopify to alert merchants about combined orders, thus avoid this situation from happening.
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Customized returns notifications

Shane Fernandes
October 30, 2024 at 6:00 am
The current capability features a static returns approval notification. There are instances where the approval notification should be customized before being sent to the customer. Currently, the only way of doing this is to change the approval notification for all returns, save, go back to the RMA in question, approve it with the new notification, make sure no other returns are approved, go back to the nofication and amend it to how it was prior and save.   Use case: there may be a specific product that is available for exchange in store, this needs to be checked with the store first so cannot be a hard rule. If the approval notification could be amended on an adhoc basis, you could give the customer the option at the point of approval and avoid back and forth via email.
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Create a flow for Weather Holds on wine

Sarah Swindell
March 13, 2025 at 8:32 pm
Hi there, We ship wine, which means orders are often held by our fulfilment center when temperatures along the route are above or below certian threshold we have set. I would like to create a flow that automatically notifies the customer that their order has been flagged for a weather hold and ensures them it is still on the way. Is this possible? Thanks
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Feature Request: Dedicated tracking page and delivery flow for digital licenses and accounts

Ali Tz
June 17, 2026 at 11:31 pm
Hello AfterShip Team, We run an e-commerce platform that sells digital licenses and premium accounts (our store is https://accountlicense.ir/). We are looking to use AfterShip to manage our post-purchase experience and customer tracking, but we've run into a limitation because our products are purely digital. Currently, AfterShip is heavily tailored toward physical goods with carrier tracking numbers. Since we deliver license keys and credentials digitally (via email/SMS), we would love to see a dedicated "Digital Delivery Flow" in AfterShip. Specifically, it would be amazing to have: 1. A tracking page layout optimized for digital goods that displays license activation instructions or download links instead of shipping carrier maps. 2. Webhook and API triggers that update the order status to "Delivered" when the digital product is sent to the customer's portal or inbox. 3. Custom post-purchase emails specifically designed to track when a customer reveals or views their digital key. This feature would be incredibly helpful for digital merchants like us. Currently, adapting standard physical tracking for a site like https://accountlicense.ir/ requires confusing workarounds. Are there any plans to support customized tracking portals for digital-only products in your roadmap? Thank you!
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Saving Clients

Scott Williams
August 20, 2026 at 6:51 pm
We use this to ship to clients it would be nice if we could save clients within the system to send notifications to. 
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